Crunch Time for Google

It’s put up or shut up time for those interested in Block ‘C’ in the 700MHz auction. Why so? For starters, nobody bid for block C during the last three rounds yesterday. With very strict rules regarding inactivity, the FCC will start to disqualify bidders. Even though there are wavers available for some to skip rounds, it’s rumored that at least one bidder is set to run out of wavers tomorrow. If this reserve isn’t met fast, Auction 73 could quickly turn into Auction 76, tossing the open standards aside and pretty much ruining Google’s plans. If they haven’t put in a bid yet, then there’s no better time.

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