OhNo Moto

We’ve said it here before: Motorola needs to stop riding the coattails of the RAZR and the Q. The proof this time comes in the form of Motorola’s Fourth-Quarter and Full-Year Sales and Earnings report.

For the full year 2007, sales were $36.6 billion. The net loss was $0.02 per share, which included a net loss of $0.05 per share from continuing operations and earnings of $0.03 per share from discontinued operations. The net loss from continuing operations included net charges of $0.29 per share from items highlighted in the company’s quarterly earnings releases.

Sad stuff from what was once a much revered name in the mobile industry. So what’s the game plan Motorola? Slashing prices? New business model? Maybe layoffs and letting people go a la Nokia? How about a new line of phones that doesn’t resemble anything else you’ve done since 2005? One thing is for cure, new CEO Greg Brown has his work cut out for him.

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