Yahoo is expected to announced today that they will open up their mobile platform for outside programmers. This way, they can develop new apps that can be planted on Yahoo pages and widgets for mobile handsets. Yahoo hopes this move will attract more advertisers and ultimately compete with Google’s Android platform.
Yahoo will also unveil their redesigned home page for mobile devices. Look for features that enable more content and the ability to designate material that users want highlighted. And finally, Yahoo is releasing an upgrade to its “Go” software which should make it easier to internet on mobile phones.
Yahoo feels that their “Go” software gives the company a head start in the high-stakes war to deliver advertising and Internet services to the masses.AFTER.