Yahoo’s Approach To Spreading One Search

Yahoo is taking a different approach to the mobile phone search market. Rather than reinvent the wheel like Google’s Android is attempting to do, Yahoo is striking deals with carriers that will make their oneSearch engine a part of their portal. In other words when you log on to search the web on your phone this browser will be the default search engine. According to an article on SearchEngineLand they have already inked deals in Asia, Europe and most recently Latin America. You can read the complete article here.

Yahoo Go is already available on several platforms in the world, including Symbian, Windows Mobile, and RIM. I personally use it myself and I swear by it. While it does run better on handsets that feature decent processor speeds and memory it has become my ultimate all in one solution for checking email, getting directions, and finding restaurants. I fully expect Android based handsets to have Google’s own version of Yahoo Go pre-installed. Google are you listening?

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