It was bound to happen. Never one to just rest, Google has thrown their hat in the ring of community writing and social encyclopedia websites. Judging by the descriptions we’re given, it looks like it could be very useful tool for information, much like Wikipedia is today. We know Wikipedia gets a bad rap every so often when someone changes a major subject or erroneously reports something as fact. That probably won’t change much as the design itself is what allows for that. Knol looks to take things a step further.
The goal is for knols to cover all topics, from scientific concepts, to medical information, from geographical and historical, to entertainment, from product information, to how-to-fix-it instructions.
Google aims to give authors more of a spotlight than they currently get. Much like how you can read ‘about the author’ when looking at a book, this will be the goal for Knol. They have a picture up right now for an article on insomnia and it reads like a hybrid of Wikipedia and WebMD. Done right, this would be the first place I go to read about a subject. And you just know that this would be search result #1 when doing a Google search. Head over to the Official Google Blog and read up. We can’t wait to see this unfold.