Google Not In it to Win it?

By now, you’ve undoubtedly heard Google will be bidding on the ‘C’ block of the 700MHz spectrum come January 24th, 2008. It’s only the biggest tech headlines these last few days. Many out there are hypothesizing as to what will happen should Google win the auction. Om Malik of GigaOM thinks that Google’s bid will not amount to much more than an early amount set in place to disrupt the auction and drive the price up on bidders like AT&T. He likens it to the opening move in a high stakes poker game, using Eric Schmidt’s own words to back his point.

No matter which bidder ultimately prevails, the real winners of this auction are American consumers who likely will see more choices than ever before in how they access the Internet.

So readers, what do you think? Is it a game of bluff? Is it Google’s way of ‘sticking it to the man’. Or could it just be one more point of view?

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3 responses to “Google Not In it to Win it?

  1. Personally, I don’t think they are “in it to win it” as you say. It just doesn’t add up. Why an ad based company all of sudden want to start their own wireless company? We’re talking about a ton of money they would have to borrow. I think the possibility of them purchasing or partnering with another carrier sometime down the road is more likely to happen than them starting their own company.

  2. Doug Schaefer

    I really think it is a sincere effort by Google to open up the airwaves. The major carriers have far too much control and that’s holding up the mobile internet industry and Google’s revenue growth.

  3. Scott Webster

    I think it’s more to disrupt things. They are going to make it more difficult for players like AT&T to just walk away with spectrum. I hope Google ends up partnering up with a provider like T-Mobile and/or Sprint to offer service down the road. Seems more likely to me. I’d welcome it too.

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