Record Growth for Smart Phones

The mobile phone market is not only growing, it is growing smarter,” said Ross Rubin, director of industry analysis for NPD. “The nearly threefold increase in smartphones shows that this once negligible niche is becoming a more influential force in the consumer market — attracting entrants such as Apple and the Open Handset Alliance.

NPD released the numbers for 3rd quarter sales in 2007. Of particular note, the top three handset manufacturers are all in the Open Handset Alliance. Motorola, Samsung, and LG accounted for 64% of all phones sold in the 3rd quarter.

NPD estimates total third quarter 2007 consumer sales of $3.2 billion, which is a 47 percent increase since the same period one year ago. The percentage of smartphones sold during the third quarter increased from 4 percent of all phone sales in the third quarter of 2006 to 11 percent during the same time frame in 2007 – an increase of 163 percent year over year.

Are you one of the people using a smart phone for the first time? If not, are you holding out until an Android phone comes along?

Press Release


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